How we make money

Affiliate commissions

When we link to a bank, card issuer or lender, that link is sometimes a paid one: if you follow it and open an account, we may receive a commission from the provider. You pay nothing extra, and the rate or offer you get is the same as if you had gone direct.

Every paid link is labelled. Where a product card carries one, it also carries a plain link to the provider’s own page so you can bypass our tracking entirely if you prefer. Paid links are marked rel="sponsored" so search engines can see the relationship too.

What commission does not buy

• Position. A provider cannot pay to appear, to appear higher, or to have a competitor removed. Rankings follow the criteria published on the page itself.
• Wording. No provider reviews, approves or edits anything we write before it goes live. Drawbacks are listed alongside benefits whether or not a link is paid.
• Omission. Where a product without a commercial arrangement is the better fit for the group a page is about, it is included and said so.

Advertising

We may show display advertising. Ads are labelled and kept out of the article body’s reading flow. Advertisers have no access to editorial decisions and no knowledge of what we are publishing before it appears.

What we do not do

• We do not sell your personal data. We do not collect any to sell.
• We do not accept payment for a positive review or a specific rating.
• We do not run sponsored articles disguised as editorial.
• We do not put a paid link in front of a reader without saying it is paid.

Why we publish this

Affiliate revenue creates an incentive to recommend whatever pays best. Saying so plainly is the only useful defence: it lets you weigh what you read here, and it lets you hold us to the rules in our editorial policy. If you think a page has drifted, tell us.